Friendly Strife Foundation
Launched in 2021, the Friendly Strife Foundation is a nonprofit platform focused on causes close to our hearts: building leaders through sports and supporting veterans through transition.
As a former Division I swimmer and lifelong athlete, our founder BJ Kraemer believes in the power of sports to teach, inspire, and prepare young people to lead with character—on the field, in the classroom, and in their communities.
As a West Point graduate and combat veteran, BJ also knows firsthand the challenges of service and sacrifice. The Foundation is committed to helping veterans heal from the scars of war, unlock their leadership potential, and live lives of impact long after they take off the uniform.
Our Mission
To inspire leadership, character, and resilience in athletes and veterans—equipping them to thrive in every season of life.
Our Vision
We believe that to whom much is given, much is required. The Friendly Strife Foundation exists to connect people who want to make a difference with the veterans who need them most. By harnessing time, talent, treasure, and networks, we turn good intentions into action.
Everyone wants to help; not everyone knows how. Friendly Strife solves that problem by creating a platform where those who care can stand shoulder-to-shoulder with those in need.
Ready to get involved?
Whether you’re an individual, a business, or an organization, there’s a place for you in this mission. Let’s educate, inspire, and take action—together.